The story starts with Grace taking a Ice Ball from a roadside stall and starts to say sorry many times which makes the vendor annoyed though she just wanted some black powder.
Grace is not drama queen but guilty queen though she has a good job and works in Ad agency but she was under confident. But her nature can also affect others. Grace soon bumps into Mateo on the way and her Ice Ball liquid falls on his suit. Mateo have done MBA studies from USA.
She tries to clean his suit with tissues but he asks her to not worry. He smiles and she asks whether he thinks her as a cartoon. He replies no and asks her to not feel guilty, get relaxed and leaves by asking her to take care. She gets a call from her boss Mr. Brady and she goes with him in his car.
They speak in the car and she says sorry for interrupting him and he suggets that youngsters doesn’t have any aim and calls himself as the king of bermuda triangle who have solution to all problems. He adds that all problems that fall in his magnetic field will get solved. He gives her 15 minutes to prepare for the presentation for a company where they will be reaching soon.
She says that even 15 days were less to her in preparation but she will try to do in 15 minutes. She suggests that instead of macho, hulk models if they take common people for their Vest or undershirt Ad it would be different and impactful. But her boss Mr. Brady demeans her and also lowers her morale. She again says sorry to him and soon both reaches the company to give a presentation about their Ad.
Mr. Brady starts to give the presentation and uses very sophisticated words which are not very clear. The company owner’s son turns out to be Mateo who comes there and asks Mr. Brady to recap his presentation. Mr. Brady starts to speak and Mateo recognizes Grace’s hairs coming in his vision and she apologizes to him and also to her boss.
Mateo asks Mr. Brady whether he has a concrete idea and Mr. Brady replies that there are hundreds of ideas going in the head of the people and tries to get a word. Grace steps in and says intelligent and he asks her to not speak nonsense. He goes on to suggest that rockstar vest or undershirt are the identity of common people.
After hearing that line, Grace remembers how she spoke similar lines when she was going with her boss in his car and at that time he rejected her idea. He gets complimented by Mateo’s father who has liked his idea. Grace thanks her boss for picking up her idea and he replies it is his idea and what youngsters know and cites his own experience of more than 25 years.
Mateo understands the bias towards her and then goes to speak with Mr. Brady where is the soul. Mateo confronts Mr. Brady and asks him to propose another idea in less than 12 minutes. Mr. Brady tries to speak sweet words and suggests on liking Mateo’s aggression but he doesn’t listen. Mr. Brady is worried since only few minutes are left and thinks on losing the contract.
Grace comes to meet Mateo who was eating and she starts apologizing and then informs of feeling guilty since it was her idea about common people wearing vest or undershirt. She is sorry and he replies damn. While she becomes nervous he carries a smile on his face.
Later, Grace meets her boss and he informs that her feminine charm has worked and Mateo’s company has agreed to sign the contract. He continues to not say her name correctlty and assigns her as the project head.
Mateo is very corporate guy and trying to woo her but she is not understanding. He is taking stepwise approach. Wonders on the campaign’s success.
Mateo receives a greeting card with her apology and he ponders to meet her for coffee or project meeting but declines and then sends a bouquet of flowers to Grace. He sends her a business card and she thinks he haven’t accepted her apology and she vows to make him accept her apology and also he has to say ok.
She then sends a card to Mateo and asks him to forgive her. He then decides to send an e-mail with coffee shop meeting. Soon, both goes for a coffee and she starts apologizing to the waiter when only needs sugar. He calculates that she says Sorry 6150 times. She then informs that no one has given attention to her. She informs her parents love her a lot though somewhat strict.
She then says of her english teacher who used to tell her to write I am Sorry on blackboard as punishment. She used to write it 1000’s of times in a year and even sorry was attached to her name I. S Grace. He asks whether she understood why he is taking coffee with her leaving behind his work.
He says of a chance and says its ok which she wanted to hear from him and he then asks whether they can move to next step. She was wondering and then asks about campaign and becomes shy. He asks what else she was thinking and soon both share eyelocks.
That very soon Grace and Mateo came close.
Mateo meets his father who asks him why is he trusting Grace and soon they call Mr. Brady. Mr. Brady again says of not trusting youngsters and didn’t knew the call was on speaker. Mateo in bold tone informs that Grace will continue to lead the campaign and doesn’t want any more discussion on that front.
Mateo’s father warns him and says that if something wrong happens with the campaign then the girl has to pay the price or he will loose his job.
There is a big speed break and Mr. Brady after his insult will not keep quiet. Grace comes to meet Mr. Brady and starts with a sorry and then wants to simplify the tagline and adds the Keep Rocking.
He becomes angry and asks her to write down some simple lame lines which she is forced to write. She takes an audition with the lame lines given to her and doesn’t feel impressed. Mr. Brady calls his Assistant Rodel who came to City to become an actor but has become an office boy. He wants Rodel to be the model for their Ad.
She shows the audition with Rodel to Mateo and he is not impressed and becomes angry. He says of having confidence on her and she again apologizes to him and says that he have done a lot for her. He says sorry to her and suggests that she has 23 hrs to accept challenges and she needs to love herself and be confident. She becomes dejected and writes I am not sorry on whiteboard and leaves.
Next day, she gives the presentation by herself and informs all that her boss is ill. She asks Mateo’s father why he uses vest or undershirt and he replies just to wear. She suggests that we don’t have time to know more about vest or undershirt and says that according to her research rural areas the consumption is good more than urban areas.
The reason is that there are many purposes of the vest or undershirt in rural areas and there are different stories related to it. She then requests them to consider the campaign in larger social context which should be their target group and it has the promise to make a common man special. Everyone applauds her and also Mateo.
She thanks all and leaves from there. Mateo runs to meet her next day and apologizes to her for his behavior. She says ok and he begins to say sorry to her many times while bending down on his knees. She enacts like Mateo and asks him to not say sorry and also to not blame himself.
She says of getting strength because of his slight rudeness. She accepts his feelings and he showers couple of kisses and hugs her. The story ends on that happy note.
In life we need a person who keeps faith in us, always support and also Love Us.
In this way the Story Ends Happily.
